circa5000
naming, concepting & writing in b2c fintech scene
INVEST IN AN INTERVENTION
CIRCA5000 is an investment platform that
won’t let you invest in bRITISH PETROLEUM.
instead, it lets you invest in businesses doing
good things for people and planet.
it’s old-world investor capitalism with a save-the-world twist:
invest money to make money, not blood money.
AT THE BEGINNING OF THIS PROJECT THE COMPANY WAS CALLED TICKR,
a placeholder name they’d never really intended to keep.
From a strategy perspective they wanted a brand people could rally behind -
something with a stong ‘if we do nothing, we die’ POv.
Not a feel-good version of robinhood.
That lead to the brand idea: rise up
and the name: circa5000
A name with 2,500+ years of future thinking built right in.
THE IDEA for the rest of the brand IS PRETTY SIMPLE:
THE PLANET HAS A FUTURE WITH OR WITHOUT HUMANS ON IT.
IF WE WANT TO BE PART OF IT: INVEST IN AN INTERVENTION.
for a much more beautiful, studio-made case study click here
Most important:
the co-founders were happy
