NAMING / CONCEPTUAL THINKING / COPYWRITING / TONE OF VOICE GUIDELINES
Invest in an Intervention
CIRCA5000 is an investment platform for people who want to grow their money without torching the planet. No fossil fuels, no blood money, just companies trying to do better.
I was a creative lead on the rebrand, leading the creaive ideation based on brand strategy, rise up, and landing the name, CIRCA5000 (to replace Tickr). As copy director, I set the tone of voice and wrote the guidelines, helping build a brand with one clear message: the planet will survive without us. If we want to be on it, invest in it.
