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Eager

concepting & writing in the DTC fmcg world

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PERFECTLY NORMAL JUICE

WINNER: D&AD AWARDS, GRAPHITE PENCIL, REBRAND, 2023
WINNER: DIELINE AWARDS, 1ST PLACE, SOFTDRINKS, 2023

EAGER MAKES NORMAL, SINGLE-FLAVOUR JUICES – AND that’s basically IT.

THEY USED TO SELL EXCLUSIVELY TO THE BAR AND RESTAURANT FOLKS, WHO like IT BECAUSE IT DOESN’T HAVE TO BE KEPT CHILLED/SAVes friDGE space.

but THEN THE FOUNDER, A GOOD DUDE NAMED ED, DECIDED HE WANTED TO SELL HIS NO-FRIDGE/no-frills JUICES DIRECT TO FOLKS OVER THE INTERNET. his insight: PEOPLE LIKE JUICE.

SO WE REBRANDED ED’S “defiantly NORMAL” juice TO GET IT READY FOR ITS PUBLIC DEBUT.
CONCEPTING WAS COLLABORATIVE - WRITING WASn’t.

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A GREAT WAY TO SEE
MORE OF MY STUFF:

HIRE ME

DANTESAC AT GMAIL