The secret to success
is be less secretive
Reveal is a SaaS platform that helps companies compare client bases, spot shared opportunities, and join forces to win bigger work. I was a creative on the rebrand, leading the ideation that shaped the core idea, a not-so-secret society built on openness, and also coming up with the new name, Reveal, formerly Sharework.
As copy director, I developed the tone of voice and wrote the brand guidelines, helping craft a brand that turns secrecy on its head. The work was named Brand New’s Best Rename of 2023.
