Science for every body.
ZOE shows people how their bodies respond to food, using at-home tests and real-time insights to help them eat better and feel better. At launch, there was already a waitlist of 250,000. But the goal was to make it bigger and take ZOE from niche science to something millions could use to better understand how their bodies work.
I was a creative on the rebrand, shaping the core idea and creative ideation. As copy director, I wrote the headlines, the packaging, the tone of voice, and helped carry it through the business. Two months later, ZOE hit a $250 million Series B valuation.
